Category Archives: Our Services

Sport Stadium Promotion

“Shoot supply us with best upfront music for our games which keeps us at the cutting edge of the football music scene. Football and music go hand in hand so it is always great when Shoot send what can only be described as the best of both worlds…Top football with Top tunes”  – Manchester United FC                        

Shoot Music are the #1 resource for music across Football Grounds, Rugby Stadiums, Ice Hockey Arenas, Darts, Cricket Grounds, Basketball Arenas, Athletics Meets, and other sporting fixtures, events and occasions. We provide new releases to all the main leagues and events, including the Premier League, Bundesliga, Champions League, Championship, Scottish Premier League, Super League, NFLUK, FA Cup, League Cup, Elite Ice Hockey League and more...

Our music campaigns are delivered via:

Audio – PA system plays across 250 UK & German Stadiums

Video Rotation – Music video is used on pitch-side screen-walls and concourse area plasma screens. We use Lyric videos where possible as these have greater crowd participation and interaction

Streaming – Many events and organisers now use our bespoke streaming playlists

Sport Playlists – With an increasing number of our partner clubs now on Spotify, Apple & Deezer, we’ve built a dedicated home for these promotions Shoot Matchday

“Shoot is an invaluable resource sending us the best and most current music and videos to play out at the major international sporting events we are involved with. Music is as ever a massively important part of the overall event delivery and Shoot ensure that we are always bang up to date with the best tracks!” – event360 – RBS 6 Nations, Wembley Finals, Major Sporting Events

Sport TV & Radio Sync

Our mission at Shoot is to provide music to sport broadcasters for use as soundbeds, closers, openers and montages. Shoot has built a unique system specifically for producers and editors to source the most appropriate and action packed new music. Shoot capitalises on the integral role that music plays today in the sport media landscape.

We spend our days with the best sport media organisations and therefore have unrivalled access and service levels for this area. We are dedicated and focused on our obsession to provide the best instrumentals and edits of new releases.

We work closely with the national networks BBC Sport, skySPORTS, talkSPORT, Eurosport, BT Sport, Absolute Radio and BBC Radio Five Live. We also work with regional TV and Radio Sport Shows and Football Club Channels (MUTV, LFCTV, CeticTV, etc).

Shoot Music Europe

Having developed our business across Europe over the past 3 years, we are now proud to announce our European Sport Promo service, placing new releases in stadia, media and streaming. All Shoot Music releases are now plugged across European sport events and fixtures.

Recent campaign highlights include Official German FA / DFB international playlists, in stadium and via social media:


Shoot Music took the Champions League Trophy on tour, visiting record labels, whilst our artists took part in the #AccessAllAreas campaign.


We are also proud to be championing innovative streaming platform Soundsgood, building further sport playlists across Europe, across all streaming platforms:

Sport Playlists

Welcome to Sport Playlists, bringing you the essential music playlists from the sport industry.

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Shoot Music are now producing sport playlists for clubs, organisers and broadcasters and we’ve launched a brand new website to celebrate! Check in now at Sport Playlists. 


And the site doesn’t just contain our playlists, we also represent our favourite sport playlists from the likes of SkysportsBBC SportBT SporttalkSPORT and other broadcaster playlists here. Listen to the current favourites on Soccer AM, BT Sport’s Top Picks or check out the music soundtracking the Alan Brazil Sport Breakfast Show.

Follow official football clubs playlists from Liverpool FCStoke City FCReading FCCardiff FC and other leading UK football clubs, plus organisers own playlists NFL UKRFLBritish TennisEmirates FA Cup to name a few.

Playlists are a fantastic way to create engagement around sport, so we reach out to both players and musicians to join in and create exclusive playlists to share with fans. Check out our VIP Playlists featuring Liam Gallagher’s Man City Take Over Playlist.

Sport Playlists is powered by Shoot Music who create music policies for sport organisations and clubs, plug new music to broadcasters on behalf of rights holders and create unique promotions for the music and sport industries. Shoot Music provide playlist strategy, social media interaction, event entertainment, artist promotions and more.

Sport Press

We promote music to sport press titles, including Soccer Bible, Shoot Magazine, Sport Magazine, Four Four Two, WSC, club monthlies and all club football matchday programmes. In some cases we have now developed specific music page contact, such as with Shoot Magazine, where players review albums, fans choose the best new singles, artist club features run and stadium charts are published.

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The Matchday Programme is an institution that accompanies the Matchday Experience of sports fans up and down the country every week. The transient nature of the Match Programme allows you to target the audience several times as fans read them at the game, on the way home from the game and at home! Once home, they are a click away from purchasing new products whilst checking out the days sports news. See recent competitions with Reading, Fulham and QPR programmes:

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Artist Promotion

As a creative PR agency, we generate unique opportunities for each project based on the passions and sport associations of each artist. We use our strong relationships with the major sport media players to bring together exciting and engaging PR that benefits our clients, artists and the sport media we are working with. Check out the DMA’s playing live on Soccer AM recently, the first time a band has played live on the historic TV set:

The Olly Murs video below offers insight into the level of PR we reach and maintain for our acts over a sustained and ongoing campaign relationship:

We also have our own longterm media strategies with each sport media we partner, allowing our acts coverage and PR that would not be available via any other source of plugging or promotion. We have built our bespoke promotional opportunities with each sport media, working together as a united team.

Sport Stadia Live Performances

Sports Stadiums are increasingly turning their attention to live performances on the pitch and within bar areas of their arenas. From Wembley to Elland Rd, we can put your artist forward for live opportunities across Football, Rugby, Darts, Horse Racing and more. For example, check Embrace playing live ahead of 2015 Community Shield Man City v Arsenal:

For the right act, live performances at sporting events can drive increased awareness through the opportunity to play in front of huge crowds, plus the potential to gain national TV and press exposure at the same time. At Shoot, we know when your act is right to take on this kind of opportunity and we know how to take full advantage. Shoot will ensure that your artist sounds great, looks great and receives a great promotion from such performances. See James play live at Old Trafford & Skysports:

We also have some fun with random performances, such as Goldie Lookin Chain taking over the Millennium Stadium ahead Wales v England!

Skate Park Promotions

Music Serviced to over 50 of the UK’s biggest and most influential skate parks and skate stores, specially selected to ensure maximum regional exposure.

Targeted plays at peak times reinforces our other promotions such as competitions and poster advertising – holistic approach to skate promotion.

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Promo Material Distributed: Promo material such as stickers distributed at our partner skate parks. Stickers given directly to skaters and will increase exposure and longevity of campaign as they end up everywhere!


Promotional competitions run across web and social media sites of partner skate parks. Creates online profile at each park and allows for easy links to merchant sites such as Amazon and iTunes.

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Working with Freestyle Skate Park constructors we can ensure even wider exposure with promotional material distributed at their focus group events which take place at around 40 different regional skate parks every month – provides key access to council run and outdoor skate parks.

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Access to the trend-setting world of skate and extreme sports and the lucrative brand association with this influential market.

Fortnightly update reports giving feedback from skate parks and information on campaign progress

A unique, creative promotional campaign, with far-reaching impact.

Sport Online

We run sessions, interviews and competitions with sport websites, online publications and sport platforms, including #5 Magazine, Football365, Bleacher Report, Teamtalk, skySPORTS, FootballBurp, CrickINFO, The Football League, The FA, KICCA and ECB.

We regularly contribute to Rio’s #5Mag, placing the music pages, street sessions, artist features and competitions. Check latest issue here: CLICK HERE