BT Sport Sign Primal Scream

Posted: Tuesday 13th August 2013

Shoot Music worked closely with BT Sport to produce a music theme for the channel’s live sport. The deal saw BT Sport sign up and coming music producer Daniel Avery and iconic British rock band Primal Scream to create the theme tune for BT Sport’s new Barclays Premier League and Live event sports programmes.

Primal Scream rerecorded the song and Avery applied his distinctive electronic sound to create the box fresh 2013 remix of the classic ‘Come Together’. The iconic band perform the theme tune in the BT Sport studio to open the show at the Queen Elizabeth Olympic Park in East London:

Primal Scream also closed the first weekend of live action with a performance of ‘It’s Alright’, It’s Ok’, taken from their latest album ‘More Light’.

Grant Best, BT Sport Senior Channel Executive Producer, said: “We’re already working with some tremendous names at BT Sport so we’re delighted to be working with a unique talent like Daniel Avery and one of the UK’s most iconic bands too. We want our viewers, sports fans, to come together and enjoy sport with BT and this is the perfect track for BT Sport”.

Shoot Director Tom Roberts said “Working with BT Sport to bring the opportunity together with one our big campaign acts for 2013 is very exciting and we’re impressed with the channel’s commitment to music in general. The music industry should be excited about the channel’s launch and drive towards working with the music business.”

Primal Scream frontman Bobby Gillespie adds “We’re all big football fans, so to have our music used on BT Sport is great and we’re really excited about playing live from their new studios.

During the 2013/2014 Season, BT Sport will show 38 exclusively live football matches from the Barclays Premier League, including 18 of the ‘top picks’ for the next three seasons. The channels will also show live FA Cup with Budweiser matches for the next five seasons, UEFA Europa League, top tier football from Germany, Italy, France, Brazil, Australia and the USA, plus action from the FA Women’s Super League and 30 live matches from the Football Conference.