About Us
We reach out to an audience that cannot be targeted by traditional promotion methods…our services access an audience of over 20 Million sports fans.
The Manager
Tom Roberts, co-founder of club and tastemaker specialists Upshot, launched Shoot in July 2007. Tom has been running PR campaigns for artists and labels since 1995. Shoot’s Artist Roster includes Chemical Brothers, Doves, Editors, Elbow, Eminem, The Enemy, Feeder, Green Day, Ian Brown, Jet, Kasabian, Kaiser Chiefs, The Killers, Lily Allen, Maximo Park, Morrissey, Muse, Oasis, Pete Doherty, Placebo, Prodigy, Rod Stewart, Simple Minds, The Streets, Tom Jones, The Twang, The Verve, White Lies and U2.
Our Gameplan
To promote new and established artist campaigns across the sports market.
- Researched audience
- Unrivalled music promotion to one the highest spending consumer groups in the UK
- Fresh, new company with vision and experience
- Exciting market place
- Delivering results
The Audience – your target market!
- Our services access an audience of over 20 Million sports fans.
- We reach out to an audience that cannot be targeted by traditional promotion methods.
- Over 2 Million people visit a football or rugby stadium each week.
- The average football fan spends £116 per year on CD’s and DVD’s*
- Football is primarily a large Male ABC1 audience 25-44.
- Music plays a vital role in the live match experience, as well as in the lifestyles of sports fans so our specific promotions to this market make absolute sense.
* According to recent analysis carried out by Premiership sponsor Barclays.
Why Shoot for us?
Placing your artists material into this environment allows for:
- Mass audience reach – we have more eyes and ears than any other specialist promotion company.
- Familiarity and association with sporting events, which brings positivity and elation to your product.
- And of course, ultimately enhanced sales revenue, penetration of target market and faster return on investment.